The mission of the Marketing program is to provide students a strong foundation in general business content and a specialized focus in Business to Business (B2B) and Business to Consumer (B2C) marketing content through experiential learning as well as to equip students for meaningful contributions within their business careers.Within the coursework, students will engage in creative thought, critical thinking, and real world case study involvement. Graduates of the marketing program will be highly capable of achieving their professional goals while meeting the needs, wants, and desires of employers, customers, and society.

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