Marketing Work Requests

The Office of Communication & Marketing provides marketing services to Cumberland University departments as possible. To request a service, please submit the appropriate form below. If you need help with any of these forms or would simply like to talk through ideas before submitting a request, contact Caitlin Vaughn, Executive Director of Communication & Marketing, at cvaughn@cumberland.edu or 615-547-1307.

Note: For updates to the smart catalog, please contact the Lanah Hale in the Office of Academic Affairs. To request a faculty or staff title change or biography update, please contact Tammy Marshall in Human Resources.

 

Creative Planning Meeting

  • Creative planning meeting – creative brainstorming/planning meeting with the marketing and communications team if you are not sure exactly what you would like to do.

Web

Note: Web change requests will be addressed within 48 business hours of form submission and may require the assistance of outside web developers.

  • Web page – new pages or updates to existing pages
  • Web Copy – generation of original and compelling web copy
  • Web Maintenance – reporting broken links, wrongly-formatted PDFs and other documents, image quality issues, etc.

Email Signatures

Note: All Cumberland University Faculty & Staff are required to follow the same email signature.

  • Email Signature – information on how to set your email signature to the required university setting and format.

Print

Note: Print piece requests must be submitted two weeks before piece needs to go to print. Additionally, the Office ofCommunication & Marketing is not responsible for organizing or paying for printing or reprinting. We can align you with print shops that we have approved for Cumberland University communications.

Logo and Design Approval

Note: Items are required to have design approval from the Office of Marketing & Communications before P.O. will be approved for production. 

  • Design Approval – Submit your design for approval. This includes t-shirts, cups, bags, tablecloths, etc.

Graphic Design & Branding

Note: Extensive graphic design work may require outside assistance. We can put you in contact with graphic designers approved by the Office of Communication & Marketing.

  • New or updated print piece – creation of or updates to brochures, programs, logos, posters, banners, postcards, schedules, vouchers, signage, etc.
  • Cumberland University brand materials – powerpoint templates, letterhead and other materials containing a consistent Cumberland University themed design approved by the Office of Communication & Marketing.

Photos

Note: Submission forms for photo requests must be filed one week before events. Additionally, photos requested through our office must be for marketing purposes only.

  • Existing photos – requests for existing marketing photos for use in offices, hallways, documents, etc.
  • New photos – scheduling of photos to be taken of staff or faculty members, at an event, etc.

Written Media

Note: Submission forms for written media requests must be filed one week before events.

  • Press releases – written releases that can be sent to media contacts within our department.
  • Blog posts – features written for the Cumberland University website (i.e. not sent to press but will be publicized on university digital media channels).

Social Media

  • Assistance – help monitoring content, creating accounts, learning how to use different platforms or solving problems on platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
  • Campaign Plans – creating content calendars for university events, helping to generate written and visual content or brainstorming campaign hashtags and ads.