Marketing Work Requests

The Office of Communication & Marketing provides marketing services to Cumberland University departments as possible. To request a service, please submit the appropriate form below. If you need help with any of these forms or would simply like to talk through ideas before submitting a request, contact Caitlin Vaughn, Executive Director of Communication & Marketing, at cvaughn@cumberland.edu or 615-547-1307.

Note: For updates to the smart catalog, please contact the Lanah Hale in the Office of Academic Affairs. To request a faculty or staff title change or biography update, please contact Tammy Marshall in Human Resources.

 

Creative Planning Meeting

  • Creative planning meeting – creative brainstorming/planning meeting with the marketing and communications team if you are not sure exactly what you would like to do.

Web

Note: Web change requests will be addressed within 48 business hours of form submission and may require the assistance of outside web developers.

  • Web page – new pages or updates to existing pages
  • Web Copy – generation of original and compelling web copy
  • Web Maintenance – reporting broken links, wrongly-formatted PDFs and other documents, image quality issues, etc.

Email Signatures

Note: All Cumberland University Faculty & Staff are required to follow the same email signature.

  • Email Signature – information on how to set your email signature to the required university setting and format.

Print

Note: Print piece requests must be submitted two weeks before piece needs to go to print. Additionally, the Office ofCommunication & Marketing is not responsible for organizing or paying for printing or reprinting. We can align you with print shops that we have approved for Cumberland University communications.

Graphic Design & Branding

Note: Extensive graphic design work may require outside assistance. We can put you in contact with graphic designers approved by the Office of Communication & Marketing.

  • New or updated print piece – creation of or updates to brochures, programs, logos, posters, banners, postcards, schedules, vouchers, signage, etc.
  • Cumberland University brand materials – powerpoint templates, letterhead and other materials containing a consistent Cumberland University themed design approved by the Office of Communication & Marketing.

Photos

Note: Submission forms for photo requests must be filed one week before events.

  • Existing photos – requests for existing marketing photos for use in offices, hallways, documents, etc.
  • New photos – scheduling of photos to be taken of staff or faculty members, at an event, etc.

Written Media

Note: Submission forms for written media requests must be filed one week before events.

  • Press releases – written releases that can be sent to media contacts within our department.
  • Blog posts – features written for the Cumberland University website (i.e. not sent to press but will be publicized on university digital media channels).

Social Media

  • Assistance – help monitoring content, creating accounts, learning how to use different platforms or solving problems on platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
  • Campaign Plans – creating content calendars for university events, helping to generate written and visual content or brainstorming campaign hashtags and ads.