The School of Business & Economics offers four majors: Accounting, General Business, Management, and Marketing.

The BBA in General Business is designed to be a broad based business program encompassing all the academic areas of business administration. The goal of this degree is to prepare students for employment in small businesses or smaller business corporations.

The BBA in General Business consists of one hundred twenty (120) minimum required semester hours:

• From the GEC: 41-42 hrs
  
• Required business core classes: 51 hrs
  
• Required business electives: 21 hrs
  
• General elective hours: 6-7 hrs
  

The BBA in Accounting is designed to prepare students for professional accounting careers, both public and corporate accounting, and for graduate studies. Ethical conduct, social responsibility and accounting theory are emphasized.

The Accounting Major consists of one hundred twenty (120) minimum semester hours:

• From the GEC: 41-42 hrs
  
• Required business core: 45 hrs
  
• Required Accounting core classes: 21 hrs
  
• Accounting electives (300 or 400 level): 9 hrs
  
• General electives: 3-4 hrs
  

Note: Accounting majors must complete ACC 211 Accounting Principles I and ACC 212 Accounting Principles II before entering the major courses.

The objective of the management major is to prepare students seeking professional careers with managerial responsibilities in business, government, and not for profit organizations. Through exposing the business management student to a rigorously integrated sequence of upper level coursework which builds on the core body of general business studies, the program of study in the major provides students with a solid grasp and appreciation of the dynamic nature of management thought and action, together with a systematic conceptual framework for understanding both the role of a modern complex organization and for evaluating the effectiveness of managerial actions in the control of these organizations.

A foundation of principles and frameworks by which the functioning of organizations can be analyzed is established to facilitate the graduating management student’s continuing success in his or her chosen managerial career.

The BBA in Management consists of one hundred twenty (120) minimum required semester hours:

• From the GEC: 41-42 hrs
  
• Required business core classes: 42 hrs
  
• Courses required for the management major: 21hrs
  
• Management electives: 9 hrs
  
• General elective hours: 6-7 hrs
  

Note: Management majors must complete MGT 363 – Principles of Management, before entering the major courses.

The marketing major course of study is designed to prepare a person for entry-level organizational positions in such areas as personal selling, public relations, advertising, and distribution. These positions lead to decision-making careers in such endeavors as sales management, strategy, pricing, product planning and the introduction and sustaining of product and service offers in the marketplace. A wide range of organizations employ marketing-oriented persons; fields such as telecommunications, retailing, finance, wholesaling, education, medicine, manufacturing, sports, law, government, entertainment, the Internet, agriculture and charities find marketing playing major roles.

The study leads to the BBA degree with a major in marketing; general education core courses and general business core courses are required to form a broad background of a liberal education and basic business concepts. The marketing major focuses on product/service pricing, promotion, distribution, and timing aspects related to offers for consumer and business markets.

The BBA with a marketing major sonsists of one hundred twenty (120) semester hours:

• General Education Core courses: 41-42 hrs
  
• Business Core courses: 48 hrs
  
• Marketing Major courses: 21 hrs (consisting of 12 hours of marketing and 9 hours of required elective courses) and seven or eight (7 or 8) hours of General Electives
  

Note: Marketing majors must complete MKT 362 – Marketing Principles of Marketing before entering the major courses.

For students planning to apply for admission to graduate programs, the faculty recommends that consideration be given to including appropriate coursework in the undergraduate program of study.

• Computer Information Systems
• MATH 121 Calculus I
• MATH 122 Calculus II
• Master of Accountancy
• MATH 121 Calculus I
• Master of Business Administration
• MATH 121 Calculus I
• BUA (CIS) 465 Decision Analysis
• MGT 446 Production Management