Cumberland University

Health and Human Performance - with emphasis in Sport Management

Mission Statement: The mission of the Health and Human Performance Program (HHP) is to educate individuals to become baccalaureate or master’s prepared, competent professionals in sport management, sport and exercise science, and physical education.

This emphasis is designed for students who wish to work in the ever-growing sport industry. The curriculum is designed to meet all of the content for a sport management program as prescribed by The Commission on Sport Management Accreditation (COSMA); which is part of the North American Society for Sport Management (NASSM) and is the recognized governing body for sport management that has been charged with establishing the curricular guidelines for sport management programs.

The COSMA guidelines explain that excellence in sport management education at the undergraduate level requires coverage of key content areas in sport management. Therefore, the Common Professional Component (CPC) topic areas, as outlined below should be covered within the content of undergraduate sport management programs.

  • Social/psychological component
  • Management to include:
  • Sport management principles
    • Operations management/event and venue management
    • Sport governance
    • Sport leadership
    • Sport ethics
  • Sport marketing
  • Sport finance, accounting and economics to include:
    • Sport finance
    • Accounting
    • Sport economics
  • Legal aspects of sport
  • Integrated experiences
    • Internships

See Catalog for complete listing

Careers in sport management span over 15,000 employers, and nearly 5 million employees, and include jobs such as:

Individual and Team Sports Organizations
   NFL, MLB, NBA, PGA, IAAF, USTA, NASCAR, ASA, Olympic Sports Organizations, High School and College Sports

Event Management
   Boomerang Sports, RDV Sports, WWE, IMG, MIRMAR Sports and Special Events

Facilities Management and Consulting
   Stanmar, HOK, AEG, Centerplate, sport facilities consultants, managing individual sport facilities

Sport Manufacturing and Retailing
   Nike, Reebok, Adidas, Louisville Slugger, EASTON, WILSON, Under Armour, BSN, Dick's Sporting Goods

Sport Media
   ESPN, Fox Sports, Sport South, Sports Illustrated, numerous radio stations, and newspapers

Exercise/Fitness Organizations
   American College of Sports Medicine (ACSM), National Strength and Conditioning Association (NSCA)
   YMCAs, and numerous sports club organizations