Cumberland University

Health and Human Performance - Sport Management Emphasis

This emphasis is designed for students who wish to work in the ever-growing sport industry.  According to publications such as the Sport Marketplace Directory, this industry includes over 15,000 employers.  The sport industry is now one of the largest industries in America and employs nearly 5 million people and this number grows at an impressive rate.  Among the numerous sporting events in America, the economic impact of many of these events can be measured in millions, and in some cases, billions of dollars.  Sport Management remains the fastest growing and most effective component of health and physical education.  The curriculum is designed to meet all of the prescribed content criteria for a sport management program as prescribed by The Commission on Sport Management Accreditation (COSMA), the body which is part of the North American Society for Sport Management (NASSM), the recognized governing body for sport management, that has been charged with establishing the curricular guidelines for sport management programs.

The COSMA guidelines explain that excellence in sport management education at the undergraduate level requires coverage of key content areas in sport management. Therefore, the Common Professional Component (CPC) topic areas, as outlined below should be covered within the content of undergraduate sport management programs.  The program listed below is designed to meet the the following prescribed criteria:

A) Social/psychological component, B) Management to include 1) Sport Management Principles, 2) Operations Management/Event and Venue Management, 3) Sport Leadership, 4) Sport Governance, C) Sport Ethics, D) Sport Marketing, E) Sport Finance, Accounting and Economics to include 1) Sport Finance, 2) Accounting, 3) Sport Economics, F) Legal Aspects of Sport and G) Integrated experiences such as Internships.  The following program is designed to meet these prescribed criteria:

Core courses in Health and Human Performance
                                                                                                                                      credit hours


HPER 102-130 Activity Courses 1
HPER 200 Foundations of Health, Physical Education and Athletic Programs 3
HPER 227 Safety and First Aid 2
HPER 370 Psycho-Socio Aspects of Movement 3
HPER 402 Administration of Health, Physical Education and Athletic Programs 3
HPER 421 Senior Seminar 2
HPER 427 Research Methods 3
HPER 499 Internship 10
PSY 205        
BUA 365
 Statistics for Behavioral Science OR
Quantitative Methods I                                                                    


Sport Management Emphasis courses


HPER 316 Introduction to Sport Management                                                   3
HPER 317 Sport Law 3
HPER 362 Sport Ethics 3
HPER 373 Sport Enterprise 3
HPER 392 Sport Entrepreneurship 3
HPER 407 Sport Marketing 3
HPER 408 Sport Leadership & Governance                                                           3
HPER 409 Event & Facility Management in Sport 3
ACC 211 Principles of Accounting I 3
BUA 101 Introduction to Business 3


Minor in a related area or electives                                                                                                             16


General Education Requirements                                                                                                          44-45


Total Credit Hours for the program                                                                                                            120


Careers in sport management span over 15,000 employers, and nearly 5 million employees, and include jobs such as:

Individual and Team Sports Organizations
   NFL, MLB, NBA, PGA, IAAF, USTA, NASCAR, ASA, Olympic Sports Organizations, High School and College Sports

Event Management
   Boomerang Sports, RDV Sports, WWE, IMG, MIRMAR Sports and Special Events

Facilities Management and Consulting
   Stanmar, HOK, AEG, Centerplate, sport facilities consultants, managing individual sport facilities

Sport Manufacturing and Retailing
   Nike, Reebok, Adidas, Louisville Slugger, EASTON, WILSON, Under Armour, BSN, Dick's Sporting Goods

Sport Media
   ESPN, Fox Sports, Sport South, Sports Illustrated, numerous radio stations, and newspapers

Exercise/Fitness Organizations
   American College of Sports Medicine (ACSM), National Strength and Conditioning Association (NSCA)
   YMCAs, and numerous sports club organizations