Cumberland University

Click Here to visit the CU Athletics Directory

CU Directory

Ron Moser

Adjunct Professor

Ron Moser

Adjunct Professor


B.S., Tennessee Technological University

M.B.A., Middle Tennessee State University

Ed.D., University of Tennessee


Ron Moser is an adjunct professor of marketing and business administration in the Labry School of Business & Technology at Cumberland University, Lebanon, Tennessee. He earned a Bachelor of Science degree from Tennessee Technological University in 1962 with a major in Marketing and Merchandising. He earned his Master of Business Administration degree from Middle Tennessee State University in 1971 with a major in Marketing and earned his Doctor of Education degree from the University of Tennessee in 1981 with a major in Technical Education and Business Administration. He is the co-author of a textbook, William E. Warren and H. Ronald Moser, Marketing Management Text and Cases, Prentice Hall Custom Business Resources 2008, and the author of more than 150 basic and applied research articles, published presentations, and cases in marketing management and related areas. His articles have appeared in the International Journal of Advertising, Journal of Professional Services Marketing, Services Marketing Quarterly, Health Marketing Quarterly, Journal of Hospital Marketing and Public Relations, Regional Business Review, Journal of Medical Marketing, Journal of Promotional Management, Journal of Marketing for Higher Education, and National Social Science Journal.

He began teaching in 1962 at Antioch High School in Nashville, Tennessee.  He served as the state supervisor of distributive education in the Program Planning and Evaluation Section of the Tennessee Department of Education, Division of Vocational Technical Education, in Nashville from 1971 to 1972. He was a charter member and served as coordinator and head of the department of Business and Commerce from 1972 to 1982 at Volunteer State Community College in Gallatin, Tennessee where he was a tenured associate professor of Business and Commerce. He served as the director of the Tennessee Small Business Development Center and the Small Business Institute from 1984 to 1987 and as a tenured professor of marketing in the Department of Management and Marketing at Middle Tennessee State University in Murfreesboro from 1982 to 2010, when he retired. He was also an adjunct faculty member at Austin Peay State University, Tennessee State University, the University of Tennessee-Nashville, and the University of Tennessee-Knoxville.

In addition to his professional career, Dr. Moser served as a full-time employee of Castner – Knott Department Store, a division of Mercantile Stores, in Nashville for 10 years.  He served as a buyer, merchandising manager, and one of the managers of Harding Mall Store in Nashville.