Cumberland University

Sport Management

Master of Sport and Exercise Science

Mission Statement: The mission of the Health and Human Performance Program (HHP) is to educate individuals to become baccalaureate or master’s prepared, competent professionals in sport management, sport and exercise science, and physical education.

Sport Management Emphasis

  • The Sport Management Emphasis is a 36 hour program designed to enhance and increase knowledge and skills within the sport management profession.
  • The program meets the North American Society for Sport Management (NASSM), governing body for sport management, curriculum requirements.
  • All courses are online to allow students the opportunity and flexibility to complete their degree while still working.

This program is designed for students who want an advanced degree in which to work in the sport industry. According to publications such as the Sport Marketplace Directory, there are now over 15000 employers in the sport industry. This equates to about 5 million jobs, making it one of the largest industries in America. This number also grows at an impressive rate. Among the numerous sport events in America and around the world, the economic impact of many of these events are measured in the millions, and in some cases, billions of dollars. Sport Management remains the largest and fastest growing program in health and human performance. Like our undergraduate programs, this 36 credit hour masters of science program is designed to meet all of the curricular requirements set forth by the North American Society for Sport Management (NASSM), the recognized governing body for sport management.

Contact the Office of Admissions at 615.547.1224 or for more information.

Some sources of careers in sport management:

Individual and Team Sport Organizations
     NFL, NBA, MLB, NHL, PGA, LPGA, IAAF, USTA, NASCAR, ASA, Olympic Sports Organizations, High School and College sports

Event Management,
     Boomerang Sports, RDV Sports, WWE, IMG, Exclusive Sport Marketing, I-9 Sports, DCSM, MIRMAR Sports and special events

Sport Facilities Management and Consulting
     Stanmar, The Motz Group, Sport Court, HOK, AEG, Centerplate, sport facility consulting, individual facility management

Sport Manufacturing and Retailing
     Nike, Reebok, Adidas, Louisville Slugger, EASTON, Wilson, Prince, Under Armor, BSN, Gill, Perception, Dick's Sporting Goods

Sport Media
     ESPN, Fox Sports, CBS Sports, Sport South, Sunshine Network, Sports Illustrated, Runners World, Sport radio networks

Fitness/Sports clubs
     YMCA, ClubCorp, ACSM, NSCA, Bally's, Gold's Gym and many other private clubs