Cumberland University

Course Descriptions

MBA - Course Descriptions


MBA 5121 Managerial Accounting
3 Semester hours

A study of accounting information developed for managers within an organization. Analysis of accounting statements is emphasized for planning, decision-making, and controlling purposes. Issues and trends in accounting are reviewed to complete the study.

MBA 5131 Corporate Financial Analysis
3 Semester hours

A study of organizational financial management emphasizing shareholder value. Topics studied include liquidity management, budgeting, capital structure, forecasting, risk and cost of capital. Trends in enterprise financing complete the study.

MBA 5141 Computer Information Systems
3 Semester hours

The information requirements of organizations are studied, with emphasis on the types of information needed at the operational, administrative, organizational and strategic levels. Topics include obtaining, installing and managing software, hardware and network systems, information security, managing information technology (IT) personnel and systems and managing the rapidly changing IT environment. Global and ethical perspectives are included.

MBA 5211 Managerial Economics
3 Semester hours

An application of micro-economic theory to business decision making. Economic concepts and quantitative methods are applied to managerial decisions regarding pricing, production, service capacity, profit maximization and government restraints.

MBA 5253 Applied Statistics
3 Semester hours

Concepts of statistical analysis and inference are studied including descriptive statistics, probability theory, statistical estimation, tests of hypotheses, analysis of variance, and regression and correlation analysis. Emphasis is placed on applied regression analysis of service operations data.

MBA 5273 Organizational Theory and Analysis
3 Semester hours

This course is a study of the creation, management and effectiveness of organizations as open systems. Central to the study are the internal and external environmental challenges to an organization's domain and the management of change through innovation, control and efficiency. Organizational design, authority, culture, technology, conflict and competencies are included in the study.

MBA 5292 Business Policy and Executive Decisions
3 Semester hours
This is a capstone course in the application and synthesis of business and economic concepts with a view toward evaluation of specific organization-wide situations. The focus of the course is on problem recognition, alternatives, recommendation and rationale. The use of policies and strategies to foster vision and mission to achieve organizational goals is included. Organizational leadership styles complete the study.
MBA 5316 Project Management
3 Semester hours

This course incorporates project management software in the study for project conception, plan and control. The course uses this software in a context of building team leadership and cohesion through organizational designs. Project objectives, change management and individual roles, risk, and resource management and management parameters are studied for efficient and effective results. Trends in project management complete the study.

MBA 5550 Principles and Theories of Leadership
3 Semester hours

This course focuses on the scope and nature of leading in diverse organizational settings, with special emphasis on examining traditional and contemporary leadership theories, concepts and principles for their application in present organizational settings that are increasingly being affected by environmental complexities and globalization. A primary objective of the course is to enable students to evaluate past and present leaders, as well as reflect on themselves as leaders, in conjunction with findings from research, theory and experience.

Selected Electives

MBA 5040 Human Relations and Resource Issues
3 Semester hours

Reviews how individuals, small groups and organizations interact in practice with emphasis on the internal and external environments. Also deals with such specific concerns as motivation, diversity, EEO laws, EEO implementation, recruitment, training, job descriptions, performance evaluations and union environments. Improved productivity through human effort is the central theme of the course.

MBA 5060 Individual and Organizational Ethics
3 Semester hours

This course examines the challenges of considering the ethical aspects of individual and organizational actions, behaviors, decision-making, problem-solving, and conflict resolution. The content examines the complexities of the environmental impact on ethical actions. Students are enabled to analyze and reflect on the ramifications of decisions and actions from the individual and organizational perspective. Topics include honesty and deception in organizations, the use and abuse of trust and the challenge of leadership in developing ethical organizational cultures. Student will also be challenged to identify, clarify and develop a personal ethical philosophy.

MBA 5080 Research Design and Methods
3 Semester hours

An introduction to scientific or primary research. The emphasis will be on complete primary research project of professional concern to the student. Each student will concentrate on how to present data and findings through technical writing and electronic communication. Some of the means used for professional communication will be reviewing the literature, collecting data, surveying, presenting data in tables, charts and graphs, analyzing data, researching conclusions from the findings, using electronic and hard-copy searches, constructing e-mail, memos, letters, proposals, processes, websites, etc. This research project will require computer literacy and access to the Internet.

MBA 5161 Marketing Management
3 Semester hours

A study of strategic marketing planning and analysis of the marketing function in relation with various internal and external environments. Designing marketing programs for various demand segments constitutes the heart of the study. Issues, implementation, and evaluation of programs complete the study.

MBA 5254 Techonomics
3 Semester hours

This course explores the impact of technology on the economic evolution of society. The course outlines and defines a simple framework to observe, describe, analyze and predict organizational change by methodically tracking technological advancement. The student will study the cause and effect relationship between technological advancement and economic progress and understand how this relationship allows one to anticipate society trends.

MBA 5262 Service Management and Marketing
3 Semester hours

The study of services' characteristics, services' contribution to an economy, service quality, capacity management, the relationship between organizational performance and customer retention, positioning, customer expectations and strategic planning. The study focuses on the customer-server dyad and a balanced approach to organizational continuity. A review of recent issues completes the study.

MBA 5314 Internet Marketing
3 Semester hours

The course focuses on ethics, appropriate e-message usage, using mailing list systems, connecting a site to search engines for good ranking and the role of the Internet Business-toBusiness (B2B) and Business-to-Consumer (B2C) marketing. Access and audience issues complete the study.
MBA 5321 Health Care Management
3 Semester hours

This course provides and overview of the U.S. health care delivery system and the influence of health care issues on the U.S. economy. At the completion of the course, students will be able to identify the various components of the system and their associated terminology and understand their dynamic interactions and economic implications. Students will have the opportunity to focus on specific areas of interest through individual and team papers and presentations.

MBA 5980 Special Topics
1-3 Semester hours

A course covering topics not specifically a part of other courses in the Services MBA curriculum. Topics may vary depending on faculty expertise and student interest.